William McNamara OBE is used to the odd challenge, in fact he’s become quite adept at them with his role as CEO of Bluestone, yet he’s sure to face his biggest challenge to date as he undertakes the ultimate adventure – an expedition to the South Pole.

A Pembrokeshire man by birth, William McNamara had been destined for a career in farming but during the mid 80s, as the industry went through a series of changes, William realised his future lay elsewhere. He chose to diversify into the leisure industry, and over the next 15 years, carved out such a successful career that he was awarded an OBE for services to tourism. Around fourteen years ago, however, William realised there was a gap in the market for activity-based short breaks, with an emphasis on high quality accommodation and standards of service. He also knew that in the beautiful county of Pembrokeshire, he already had the ideal setting. But William wanted something iconic.

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